-The people in the advert are in their late 20’s early 30’s.
-Their clothing is formal.
-Their facial expressions are that the man is looking serious but hopeful that he will get the women.
-The woman has a serious expression with a smirk on her face.
-The woman is using direct motive address while the man is starring straight head at the women.
-The women is open towards the man while her head is turned towards the audience, the man is standing straight in front of her as she is in the door way.
-The relationship in the frame is as if they have never met, but he wants to spend a night with her.
-In the frame there are other people in the room (at a party) but they are blurred and are in dim lighting, the lighting is focused on the man and woman.
-There is also a doorframe it suggests that if you wear this particular perfume you will attract the opposite sex, and all the attention will be on the woman.
-The product being sold is Armani code ‘the secret code of women’ made by Georgia Armani, the product is pictured in the bottom right corner, it is enlarged with the title of the product, is to the left of the picture of it.
-The ad is set at a party, as there are other people in the background. This suggests that if you wear the perfume the only man in the room will notice you. The advert has used photography and photo editing to make her skin, hair and make-up perfect, these effects have been used to show the consumer that they will look like the woman if they put on the perfume and have the man she is going to have.
-The colours used are dark and black and the main light is focused on the man and woman.
-In the frame your eyes are immediately drawn to her eyes because they are bold and stand out hugely amongst everything else.
-The image cropped is a mid-long shot. Out side the frame you can see that she is about to go in to a party.
- The text is small in comparison to the photo seeing as it only takes up the bottom third of it where there is not that much to look at anyway.
- The brand name Giorgio Armani sounds very classy it gives out this image.
- The slogan is mysterious as it gives us this way that there is a code to women.
- The font looks like times new roman, it uses the lilac colour to match the bottle and the rest is white which goes with the black and white dressed theme.
